Sunday, January 3, 2010

Barter: How Merchants Barter Exchange Can Save Doctors Money

Healthcare is at the forefront of everybody’s minds these days; the news is filled with the slow progress of the proposed Healthcare Bill and whether it will actually make a difference or just cost us more money. In this testing and trying economy, with many businesses still feeling the pinch financially and not being adequately insured, bartering medical services is becoming increasingly popular. So, how can bartering be beneficial to doctors and others in the healthcare professions?

Bartering has long since been a highly effective means to trade out goods and services for other needed products and services, and although cash has made commerce much easier, when money is tight, smart business owners revert back to the age-old method of bartering. Throughout history there are many stories of doctors trading with other local merchants for things they need. Merchants Barter Exchange (MBE), as the only national company that insists on 100%-barter at the same cash price, is helping many medical establishments around the US save thousands of dollars during these tough economic times. Below are some examples of how a doctor’s practice can shave many hundreds of dollars each month from their bottom line expenses.

Often people overlook the hundreds of thousands of dollars a doctor has invested in their education, their equipment, and their offices before they even start to reap the rewards of all their hard work. A doctor’s office starts in the red and has to build into a profitable establishment over many years. The benefits of using MBE-barter for doctors are obvious, since they carry their standard overhead (rent, utilities, salaries, phone, etc., on top of their education bill!) anyway, no matter how many patients they have, the only variable to revenue and expense is the number of patients that they can see. For MBE to bring just one new patient that spends $2500 on medical fees a year, what does it actually cost the doctor? Their only additional cash outlay is the cost of the treatment (which, if it’s just an examination, is practically zero, and certainly less than 10%.) If there are additional cash expenses for procedures, in order to cover the large overhead, it is definitely less than 50% of the fees, and probably isn’t noticeable on the P&L.

On the other hand, if a doctor has three hours of empty appointments, how much revenue are they losing? In addition to that, unlike accepting health insurance, there are no delays or discounts in payment for services. What if, instead of paying cash for office cleaning, they used MBE-barter? If they traditionally paid $100 for the service, they could now get the very same quality service via MBE for $100 barter dollars (costing them only 10 - 50 cents on the dollar – their core cost – plus a 10% purchasing fee – another $10.) In this scenario they have saved a total of $80 - $40 in cash on one service that month.

Now let’s imagine they need their lab coats dry cleaned, and the cost is usually $200 per month. By bartering the service out, they would save $160 - $80. Perhaps they need new carpet, let’s add that to our scenario, say previously a $2500 cash outlay. Now they save another $1000 - $2000. Perhaps they need to do some advertising and would usually spend $4000, now they have saved $1600 - $3200. As you can see, it is easy to make quite considerable savings each and every month by joining and utilizing the easy barter payment system of Merchants Barter Exchange. Just on these few items alone, the doctor’s office saves thousands in cash by trading instead.

On top of the cash savings, which are important, let’s not forget the other major benefit: more patients. Since MBE ensures that they only bring new business to their members, this example could have introduced upwards of 5 – 10 new patients to that practice. Just imagine what additional cash customers that can create via word-of-mouth advertising. All in all, bartering is a very effective method for any doctor’s office of any size to make significant savings across the board and grow their practice. The best thing of all, MBE takes care of all the paperwork and tax reporting needed for the end of year. With MBE-barter already in place helping thousands of business owners, perhaps the government needs to slow down on their proposed next round of spending and actually look at all options available to improve the fantastic healthcare coverage we already have in America?

What To Do With Wacky Presents? Try eBay!

Could this Christmas be the start of your eBay experience? As you might imagine, there are as many different reasons to become an eBay seller as there are things to be sold. Or almost that many. Still, sellers seem to fall into one of several different categories. Let’s take a look at the casual eBay seller.

Single Item/Infrequent Sellers

Some people have only one or two things to sell—a present that doesn’t really suit them, for example, but they’re too embarrassed to ask the giver for the receipt, or just don’t want to hurt anyone’s feelings—and rather than “regifting” or handing them off to a friend having a yard sale or using some other method of getting rid of the item, they give eBay a try. Once the item sells, they don’t really think much about eBay again… unless they get another unsuitable or duplicate gift.

Others may have a few more things to sell but lack the interest or inclination to make eBay a regular part of their potential income stream.
These folks may do well on eBay, or they may do poorly – much depends on whether they do any kind of research before listing their items, how they handle bidders’ questions, and so on.

And dealing with such things may also be part of the reason they don’t take more advantage of what eBay has to offer; not everyone is comfortable communicating with strangers who might want to buy their unneeded or unwanted stuff. But that’s okay: even if you aren’t ready to take an eBay class, there’s enough room on eBay for the now-and-then sellers as well as the more business-oriented of us.

It can still be worthwhile to learn a few tips if you want to make the most money on eBay. You can sign up for free tips from Greg Kusch. FOX, ABC and Forbes call Greg the “eBay Expert”.

Thursday, December 3, 2009

Getting a return on your online investment...it's about time

Return on Investment. It’s what we are in business for and ultimately, what we expect out of our investments at the end of the day. So why not expect the same out of our online investments, such as our websites and online marketing efforts?

The Return on the Online Investment is often ignored in the rush to achieve online web presence and to start establishing a basis for being found online. What represents your business online? Your website does and it does a fine job of it. Is it sending the right message though? If you send 10,000 people there will it result in sales? If it is not selling your product or bringing in more customers now, it probably wouldn’t do so with a crazy increase in traffic. Unless you know where you are at, with your website, you can’t hope to get where you are going (except by luck maybe). Knowing the return you currently get on your website is the stepping stone to planning what you would like to have as the return on your website and how to get there. I hate to say it but if your business website is yielding no return (either in clients or sales) than something must be done because you have wasted money or time and your potential biggest asset is not doing the job it should be.

It is time to get back to the nitty gritty of what your online purpose is. This is the new focus of Big Cloud Media as a web-design and development / marketing company. Get back to the roots of why businesses are online in the first place and re-engineer the experience and the presence to maximize and reach that reason. Through a unique combination of website analytics analysis and the analysis of both online and offline marketing, we can establish what works and what doesn’t, where the problems are and where the excellence lies, and ultimately, where the money has been spent and where it needs to be spent, in order to get the greatest ROI.

A business’s online presence is an investment. Plain and simple. It can also be the most awesome marketing / sales tool, ever, if done correctly. Think of it as an extension of your business to the masses that have never heard of you or met you. You can communicate through it to your customers and potential clients. You can customize the user experience to maximize the comfort and ease of use for your customers. It can be used at all hours at any time of day and the space is yours to do with what you please. You build it, nurture it, keep it in good shape and it will, in one way or another, continually return the money put into it. It is the face of your company online, the first sales person an online visitor meets, and a great marketing and communications tool that never sleeps, never eats and costs little to maintain. Therefore, your website should be at the forefront of your marketing program, not the backend. Especially considering you can send people there at any time of day, with relatively inexpensive marketing and have it work its magic over and over again.

I guess my point is this, businesses need to adopt the idea that their website is an investment. Only then will the website and online presence really start working for the business. Once this idea takes hold, it can be adopted into the marketing plan to keep the website at the forefront of marketing efforts and therefore, keep the always-working, never-stopping, creative-as-you-want-to-make-it marketing engine, that is the website, in the shape that it should be in, to really compete with your competition online and start getting a Return on the investment already made online.

If you have any questions about how to turn things around and start doing more with your website or online marketing activities, or you haven’t taken that vital step yet to get your business online, please contact us today and we will be happy to talk to you more about your situation and what can be done about it. Realizing the issue exists is the first and most often, hardest problem. Do something about it and start on the road to a more successful online presence. Visit us at www.bigcloudmedia.com for more information.

Tuesday, November 17, 2009

Organizing Drop Shippers Online Business With Minimum Resources

The technology these days has opened lots of doors for businesses plus customers alike. Community is becoming reliant on the internet for almost all things in their daily lives. Starting from finding out information regarding things they are not well-known with to buying and selling essential commodities of daily lives. Some are not conscious of the actuality that several businesses thrive in the e-commerce industry for the reason of its popularity. Most of the people find the net convenient and practical that is reason why people make it their selection to use it for their daily needs.

Convenience and practicality are the two main reasons why customers refer to the internet. Most of the retailers have taken benefit of this actuality and that is how they have come concerning starting their individual online trade. So if you wish to pursue their path in structuring your business from scrape nevertheless have no thought how to go concerning it, think extensive drop shipping your online trade.

Wholesale drop shipping is when wholesale producer becomes your business associate. Their commodities are marketed as well as sold by you through your site. The distinction between an online drop ship shops with a real actual one is that by the online business deal, you can make run it from anywhere. You can even put shop at the convenience of your own residence but still be expert since your site will be the window on behalf of your drop ship trade.

When organizing Drop shippers online business, minimum resources only is required. Goods from your drop ship provider are simply paid when consumers made definite purchases. No list is stored by you. You just have particulars of the goods, photographs along with retail price list but the real merchandise stays among the drop ship provider. When you place your order to the drop ship provider, they will straight away deliver the goods to your consumers. All wrapping will be taken care of by them as well.

There are many online resources who offer you the list of wholesalers who would helps you out in searching for the best Dropshippers before having a contract. Middleman is yet another resource. This person simply passes your order onto the real drop shipper, who packages and mails the product to your customer.For more details please visit our website:http://www.iwebshop.co.uk/dropshippers-uk-list-p-56.html